building SERP Forge · notes from the desk
Hey, I’m Suraj. I run SERP Forge, a SaaS marketing company - the organic growth engine for B2B SaaS - from India. This is my open notebook: what I’m building, the experiments that work (and don’t), and the long story in between.
Notes from a Saturday inside Google's office — a room full of builders, one conversation on server logs, and why quiet founders are no longer a safe bet.
A free tool that checks any domain's robots.txt and shows which AI crawlers it allows or blocks — GPTBot, ClaudeBot, PerplexityBot and more.
A robots.txt study of 95 leading B2B SaaS companies — which AI crawlers each allows or blocks. 80% have made no decision at all.
Why one-word "Hi" messages hurt workplace communication — and a simple rule that makes collaboration smoother and more respectful.
A practical guide to leading a small team well — building systems, shaping culture, and enabling people to do their best work.
New writing, experiments, and the occasional story — straight to your inbox. Two to four emails a month.