14 Oct2026
Founder Insight
What AI Overviews actually reward — 40 client sites, one pattern
The pages that get pulled into AI answers aren't the longest — they're the ones that answer a sub-question cleanly in the first 300 words.
12 Oct2026
Media
Spoke at the SaaS SEO meetup in Bengaluru
30 minutes on building search systems that survive algorithm changes, to a room of 120 founders and marketers.
08 Oct2026
Experiment In progress
I gave Claude my Search Console and asked it to find dying pages
A weekend build: an MCP workflow that flags pages losing impressions before they lose rankings.
02 Oct2026
Project Live
Building SERP Forge, the organic growth engine for B2B SaaS
How a ₹500-an-article freelancer turned into a 12-person agency — and why we stopped calling ourselves an SEO shop.
28 Sept2026
News & Stories
Google is encrypting result URLs. Here's what breaks for rank tracking.
Short take on this week's change and the three things every SEO team should check before Monday.
11 Oct2026
Quote
You don't build a team by hiring people who need less managing. You build it by becoming someone worth being managed by.— a note to myself, after a hard week
21 Sept2026
Travel
Ran the company from a café in Rishikesh for ten days
What remote-managing a team from the mountains taught me about which meetings actually matter.
Notes from the desk
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