building SERP Forge · notes from the desk
Hey, I’m Suraj. I run SERP Forge, a SaaS marketing company - the organic growth engine for B2B SaaS - from India. This is my open notebook: what I’m building, the experiments that work (and don’t), and the long story in between.
Most people aren't thinking about you, they're thinking about themselves.— Suraj
If you continue waiting for the right time, you will waste your whole time and nothing will happen.— Suraj
The most difficult mission on earth is to focus on your dreams. The easiest task is to complain.— Suraj
Notes from a Saturday inside Google's office — a room full of builders, one conversation on server logs, and why quiet founders are no longer a safe bet.
A free tool that checks any domain's robots.txt and shows which AI crawlers it allows or blocks — GPTBot, ClaudeBot, PerplexityBot and more.
A robots.txt study of 95 leading B2B SaaS companies — which AI crawlers each allows or blocks. 80% have made no decision at all.
Why one-word "Hi" messages hurt workplace communication — and a simple rule that makes collaboration smoother and more respectful.
A practical guide to leading a small team well — building systems, shaping culture, and enabling people to do their best work.
New writing, experiments, and the occasional story — straight to your inbox. Two to four emails a month.