What actually moved in search — Google updates, AI Overviews and GEO, ads and studies — pulled from the top publications and summarised in plain English, with a link to every source. A new issue each week.
New writing, experiments, and the occasional story — straight to your inbox. Two to four emails a month.
Compiled from credible SEO/search publications (Google's own blogs, Search Engine Roundtable, Search Engine Land, Moz, Ahrefs, Semrush, SISTRIX, iPullRank and more). Summaries are written here; each item links to its source.