The algorithm, mapped to its patents

A spam update — improvements to Google’s spam-detection systems (SpamBrain), demoting sites that break the spam policies.

A spam update — improvements to Google’s spam-detection systems (SpamBrain), demoting sites that break the spam policies.

A spam update — improvements to Google’s spam-detection systems (SpamBrain), demoting sites that break the spam policies.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A spam update — improvements to Google’s spam-detection systems (SpamBrain), demoting sites that break the spam policies.

A Discover update — changes to how content is surfaced in the Google Discover feed.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A spam update — improvements to Google’s spam-detection systems (SpamBrain), demoting sites that break the spam policies.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A spam update — improvements to Google’s spam-detection systems (SpamBrain), demoting sites that break the spam policies.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A spam update — improvements to Google’s spam-detection systems (SpamBrain), demoting sites that break the spam policies.

A spam update — improvements to Google’s spam-detection systems (SpamBrain), demoting sites that break the spam policies.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A reviews update — rewards original, first-hand review content (products, services, destinations) over shallow summaries.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A spam update — improvements to Google’s spam-detection systems (SpamBrain), demoting sites that break the spam policies.

A helpful content update — a sitewide signal favoring content written for people over content made mainly to rank.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A reviews update — rewards original, first-hand review content (products, services, destinations) over shallow summaries.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A product reviews update — rewards in-depth, first-hand product reviews over thin, templated roundups.

A link spam update — neutralizes unnatural, manipulative links so they pass no ranking value.

A helpful content update — a sitewide signal favoring content written for people over content made mainly to rank.

A spam update — improvements to Google’s spam-detection systems (SpamBrain), demoting sites that break the spam policies.

A product reviews update — rewards in-depth, first-hand product reviews over thin, templated roundups.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A helpful content update — a sitewide signal favoring content written for people over content made mainly to rank.

A product reviews update — rewards in-depth, first-hand product reviews over thin, templated roundups.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A product reviews update — rewards in-depth, first-hand product reviews over thin, templated roundups.

A page experience update — factors loading, interactivity and visual stability (Core Web Vitals) into ranking.

A product reviews update — rewards in-depth, first-hand product reviews over thin, templated roundups.

A broad core update — Google’s periodic, site-wide reassessment of overall quality and relevance. No single fix; genuinely helpful content recovers over time.

A spam update — improvements to Google’s spam-detection systems (SpamBrain), demoting sites that break the spam policies.